Mark Schaefer is a world recognised marketing speaker and author of six best selling marketing books. Social Media Explained, Return on Influence, Born To Blog, The Tao Of Twitter, The Content Code and Known are essential reading for today’s marketer.
Mark is also the co-host of The Marketing Companion, regularly in the top 10 businesses podcasts on iTunes.
In his latest book, Known, Mark highlights that a person who is known has a permanent advantage over others. What you need is an audience big enough to care.
Mark is our opening keynote for the conference and lets look at the role of becoming an authority within your marketplace.
Sonja Jefferson is one of the leading lights when it comes to the content marketing discipline within the UK. The first edition of Valuable Content Marketing (co-written with business partner Sharon Tanton) was published in 2013 and the second in 2015.
Within these books lies a blueprint for how to approach a mindset that is centred on creating value for others and not on constantly pushing the merits of what you sell. This is the heart of the content marketing approach - a change that is still a huge challenge for many businesses. How do you embark on a journey that provides clarity and a real sense of direction?
During the morning session she'll share practical advice for you to take on board and embrace to accelerate your content marketing journey.
It is time to share what you believe in, in a clear and compelling way. Let's provide that structure.
Jason Miller is group manager, global content and social media marketing at LinkedIn Marketing Solutions. He moved over from the US to the UK in May 2016 and now well entrenched into the British way of life.
Jason is a believer for companies to take on board an owned media approach and for it to be embraced and become a success. He joins up the dots by sharing rock n roll analogies to make them memorable.
His activity is varied and also prolific. As well as the daily responsibility at LinkedIn, Jason is a photographer and shares his art and musings on RocknRollCocktail.com His first book was Welcome To The Funnel and his latest Down in Front, documents his journey from a beginner to a pro photographer. His podcast, The Sophisticated Marketer’s Podcast, is a must for any switched on marketer and has included guests such as Seth Godin, James Altucher as well as Twisted Sister’s Jay Jay French.
Jason is going to be our closing keynote speaker for the conference and lets look at the stance that you need to take to make a content driven approach work.
Award winning entrepreneur, Chris Marr, believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.
Chris is the founder and driving force behind CMA, the UK’s largest membership organisation of it’s time.
He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of content marketing.
It is fantastic to have Chris heading down from Scotland to be with us on the south coast. During the afternoon, Chris will share what he has done his side to build a subscribed audience and share what you can take on board. It is time to drive the value of your business, by creating relevant content to a targeted audience. This is going to be increasingly important in 2018, as the day after the conference, on 25th May, the new GDPR (General Data Protection Regulation) comes into place within the UK.
Simon works for the Met Office, the UKs weather service. Together with a wider digital team, he is spearheading their digital strategy and driving transformational change to help upskill and make aware the opportunities the brand has to the right digital channels. Building from a solid strategy, an owned media approach is becoming central to their development by utilising the voices and skillsets of over 2,000 people from scientists to meteorologists and sharing this with the world.
The focus for Simon’s session is going to be on achieving buy-in within an organisation. Simon is taking the initiative with a dedicated bottom-up approach, where he getting teams within the organisation to buy-in where the future lies. This is supported by creating a digital academy within the Met Office. This is what binds people together, through a common cause.
The Met Office are looking to differentiate themselves by creating a new uncontested market focused on answering the questions of what, why, where and when within the weather sector.
It is great to have Simon as part of the You Are The Media Conference and to share what it takes for a company to say ‘we are in.’
Robert is founder and CEO of Wirehive, a hosting consultancy focused on the needs of digital agencies and their clients. He is also chair of BIMA South (British Interactive Media Association) and co-presenter of the tech podcast, Alexa Stop!
What makes Robert an ideal person to participate in the You Are The Media Conference is Wirehive have diversified into other areas whilst having 100% control. They have gone beyond the product they started selling and built a community out of an annual awards evening. The Wirehive 100 celebrates and recognises the talent from agencies that are located outside of London.
Wirehive have taken a responsibility to showcase the good work from others and Robert and his team are at the helm.
Lets look at the importance of widening and deepening the relationship you have with others who want to be onboard. What Robert has shown is that you can package experiences to an audience who want to come along for the journey.
tarryn & tim poulton.
Tarryn and Tim Poulton started PCOS Diet Support in 2012. The business centres on their own personal journey and Tarryn helps women with PCOS (polycystic ovary syndrome) manage their symptoms, so they can live their lives to the fullest.
In the UK, 7 out of 100 women are affected by PCOS and have difficulty in becoming pregnant.
They are a shining example of making an owned media approach work and will share with you how they have built their audience, centred on education and creating packages for those who subscribe. Everything has been centred on providing value to others. From the courses, regular emails, videos and community development, this is a company that recognises their audience as an asset.
PCOS Diet Support has built a subscribed audience of over 50,000 people and now considered as the trusted source for other women with PCOS. Listen to how Tim and Tarryn have built this business by connecting with their audience’s needs. Everything is from writing and speaking with first hand knowledge of a topic area.