Media Lounge have been a huge supporter of the monthly You Are The Media Lunch Club events. Each month they host the event and make sure that everyone feels comfortable and they have a fantastic space in the centre of Bournemouth.
This website you are looking at was built by them. They specialise in ecommerce and content managed websites. Their whole philosophy is to create a structured approach for businesses, rather than the old transactional approach of just building a website.
The Daily Echo has been a stalwart for news since 1900. It is great to have them as a partner for the conference.
A regional newspaper has far stronger links within a community, rather than thinking that the answer is to always target a demographic group via Facebook. The value of community is when there is a real sense of shared empathy.
Business editor Darren Slade highlights, “In our area we have got a strong start-up scene and a big creative and digital sector, as well as very well-known brands (such as Sunseeker, Lush, Farrow & Ball etc). I have been keen to form connections in those areas, and we launched three regular platforms to that end: Monday Start-Up, Wednesday Boss and Friday Digital.”
When it comes to film, the Treehouse Digital team are a firm believer in sharing how the whole process works. It is great to have them onboard and produce the You Are The Media Conference film.
They are firm believers in the importance of showing realism, rather than puffing our chests out. They are creating a short family film called Treaters, to be released at Halloween and they have been documenting their journey.
Paul Hamblin, executive producer says, “It all started by realising that we need to show people how we make cool stuff. Whilst an 'about us’ page is fine, people don’t necessarily ‘get’ the Treehouse way of working. We know once people have visited us they normally understand what we’re capable of. We wanted to show that to the world.”
“Nothing beats showing people your process to prove you know what you are doing and not hiding behind overly structured marketing materials.”