Cut out the middleman and go direct to your audience.
The Goal
Embrace YATM’s proven approaches and strategies for your business. Crafted over a decade, we’ve mastered the art of building community and carving your own unique space.
Benefit from YATM’s expertise, distilled into actionable products tailored specifically for you. We’ve honed our methods in full view, and now it’s your turn to implement and propel your business and projects to new heights.
The YATM consulting products are:
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Build Your Beloved Community
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Start Your Newsletter & Grow Your Audience
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Turn Your Company Into Confident Thought Leaders
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Create Successful In-Person Events People Attend (& Love)
What we’ll do
You Are The Media Works brings the implementation to your business
Expertise delivered
Scheduled programmes
Momentum to progress
Frameworks implemented
Audience growth
Build Your Community
Goal – Empower B2B companies with a vibrant community-based marketing approach. Unite people around shared values, foster support, and gain a lasting impact.
Proof – YATM today is a thriving global community that began from scratch in 2013. Learn what it takes to create a sustainable, inclusive, and highly respected community within your own business.
Cost – Two month programme (£10k + VAT)
Enabling a community first approach for your business
Interview teams and current audience
Analyse markets and audience
Recognise your belief system
Recommendations for community values
Produce content and platform plan
Share the things you don’t know
Recommendations to become media self sufficient
Grow Your Newsletter
Goal – Build your valuable newsletter and grow a subscribed audience. You direct your message to its targeted distribution. It’s time to cut out the middleman, take control and attract people directly to you, where you become the media. Grow your reputation and form an engaged audience.
Proof – The weekly YATM newsletter is every Thursday. Over the course of a decade, the well has never run dry, ideas have continually flowed and has become a valuable part of people’s week.
Cost – Three month programme (£12k + VAT)
Discover what you cannot stop
Content strategy for growing your audience
Newsletter styles to adopt
Landing page set up
Distribution tactics and promotion
Editorial plan for and continuous collation
Subscriber growth
Recommendations to become media self sufficient
Launch and 100% organic growth
Turn Your Company Into Thought Leaders
Goal – Empower the voices within your company and provide them a platform to share their unique perspectives, leaving a lasting imprint on your industry.
Foster collective thought leadership that goes beyond individual contributions, but amplifying the influence of your entire organisation.
Proof – Working with businesses has helped build owners and team members into trusted industry voices.
Cost – Six week programme (£7k + VAT)
Knowing the people you want to reach
Know your personality, values and aim
Clarity on what you stand for
Help build confidence in your team
Having a mission statement for everything you are about to do
LinkedIn training
A content plan to work to for the next 12 months
Create Successful In-Person Events
Goal – Create an unforgettable curated event that not only captivates attendees but also conveys huge value for them, leaving them eagerly anticipating each occasion you deliver.
Proof – Since May 2016, YATM has been the driving force behind a range of dynamic live events.
From informal yet informative lunchtime gatherings to annual occasions with over 200 attendees, we possess the expertise to ensure not only commitment but also a truly enjoyable experience for all.
Cost – Four week programme (£5k + VAT)
Keeping away from formulaic delivery and the hook to attend
Themes to progress (and presenter consideration)
Narrative around the event
Event promotion
Sponsorships and partnerships
Encouraging your audience to join in and promote
Following up and planning the next event
Let’s Talk?
The best place to start is to get to know what you’d like and get to know each other a little better. Send an email here and mention what product you are interested in. Will get back to you ASAP.
This video rounds everything up and that step you’re about to take.
Is there anything else you’d like to know?
Just leave your email and will get back in touch with you ASAP.