Show 81 – Buy-In
Buy-in represents pure clarity on everything that is going to be created, curated and delivered by more than one person.
Welcome to the last show of our Preparation module.
This is all about making that decision to not waste money on creating bland communications that gets lost in the noise out there, but to make a commitment for change and this becoming an ongoing practice, not a campaign.
Unless companies are ready to be brave and stand in unison on what they believe in and to engage others with content that connects and inspires, it can all fall flat.
The experiences you create will supersede price and product as a differentiator in what you do.
Lets jump into the last show of this section before we move onto the new Process module next week.
