Show 23 – Planning

Stop just creating content for the sake of creating content.

70% of surveyed marketers (according to the Content Marketing Institute) say they are creating more content than they did a year ago. How much of this is planned and relevant to an audience?

Planning can take a number of forms, depending on where you lie in the content marketing journey. The best and simplest way to solidify what you do is to ask yourself, ‘WE ARE?’

Here’s some pointers:

– who are you trying to reach

– are you going to be committed

– can you create a content promotion strategy (owned and earned media)

– can you measure what you are doing?

Come and listen to our 15 minute show and we can explain this world.